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Research papers

EMS, the way ahead

The developments in international business, market structure in general and the organisation of marketing across Europe have changed the conditions of media research. Regional marketing and media planning, crossing borders of European countries and...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Marion Appel, Laura E. Wendt, Belinda Barker, Renee Mitchell
June 15, 1996
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Citation

Appel, Wendt, Barker and Mitchell (1996a, June 15). EMS, the way ahead. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/ems-the-way-ahead